- 23/06/2026
NuNi (op je gsm)
When VSV decided to make a hiphop track, they committed fully. This wasn’t a road safety jingle dressed up in hiphop clothes. It was a proper track, built with credible artists and a concept woven directly into the song structure, where every distraction received the same memorable answer: NuNi, not now. The result reached 398,162 Spotify listeners, achieved a record 77% campaign recall, and helped increase the number of young drivers who believe it’s normal not to reply while driving.
- Creative Belgium Awards 2026
- Gold, Audio Craft
- Silver, Industry Craft
- Agency: AKQA Brussels
- Client: Vlaamse Stichting Verkeerskunde (VSV)
- ACCOUNT: Leen Van Lint, Lies Bernaer
- AGENCY PRODUCER: Olivia Naudts, Bram Busschots
- CONNECTION PLANNER: Jolien Van Heyste
- DOP: Maikel Cozijns
- DESKTOP PUBLISHER: Franco Scaramuzza
- DIRECTOR: Joachim François
- MOTION DESIGNER: Simone Curzi
- PHOTOGRAPHY: Jonas Jaeken
- PRODUCTION COMPANY PRODUCER: Capture, Anis El Ayadi, Peter Jan van Mieghem
- SOUND: Christophe Gérard
- ADVERTISER: Ingrid Geeraerd, Sarah Somers, Lynne Vincent, Stijn Dhondt
- COLOR GRADING: Maikel Cozijns, Luca Silvestre
- CREATIVE: Toon Leysen, Jef Leysen, Florentien Duquet
- DESIGNER: Jan Sidgwick, Bert Tas
- DIGITAL: Joachim François
- EDITOR: Gilles Desplanque, Luca Silvestre
- MUSIC: Cedric Engels
- SOCIAL MEDIA: Florentien Duquet
- STRATEGY: Britt Decraen, Dominique Poncin
