- 19/06/2025
The Soil Box
Trail runners live by one rule: leave no trace. So when the new Zegama 2 needed to be sent to trail runners all over Europe, Mutant wanted to live by this rule. Therefore, Mutant constrained their selves in creating something visually impressive without having an impact.
They created the first seeding box for a trail running shoe made out of the actual trail. Resulting in 50 unique pieces each having the sole of the shoe imprinted on them. To make it really circular, the casing was made with repurposed wood and straps. By burning the messaging into the wood, the use of ink was reduced.
- CREATIVE BELGIUM AWARDS 2025
- GOLD, Graphic Design Product & Packaging
- GOLD, Industry Craft Art Direction
- SILVER, Digital Social Media Creator & Influencer Marketing
- AGENCY: Mutant
- BRAND: Nike
- CREATIVE DIRECTOR: Odin Saillé, Ruben Van Maldeghem, Jesse Van Gysel
- CREATIVE: Tom Meijer, Simon Pyson, Jonathan d’Oultremont, Nicolas Biscaras
- DESIGNER: Frank Schouwaerts
- ACCOUNT: Innie Tran, Shi Qi Ji, Charlotte Verellen
- PRODUCTION COMPANY: It Happens
