- Bravo
- 18/06/2025
Noblesse Oblige
The “Noblesse Oblige” campaign launched by RSC Anderlecht emphasizes the club’s heritage and the responsibility that comes with being a top football club. The phrase translates to “nobility obliges” and suggests that those in privileged positions have obligations to act with honour and integrity. By adopting this as their guiding principle, RSCA aims to foster a strong sense of community, pride, and accountability among players, staff, and supporters.
This initiative reflects a commitment not only to excellence on the field but also to positive conduct and leadership off the field. The integration of this message into their marketing and branding is expected to deepen the connection between the club and its fans.
- creative belgium awards 2025
- gold, film craft direction
- Team RSCA: Tim Borguet, Sophie M’Sallem, Stijn Van Hemelrijck, Casper De Coninck, Barbara Dzikanowice, Jesse Donkor
- Graphics: BaseDesign
- Production: ILA
- team ila: Heleen Declercq, Kamiel Doens, Lisa Lapauw, Ward Geerts, Arthur Brouns, Gregory Caron
- photography: Monaerk, Joost Beitler, Pasqual Dominic