- 23/06/2026
Escape Bullying
Escape Bullying turned awareness into action by staging a nine-month escape game that invited youngsters, parents and schools to live the reality of bullying in a controlled, facilitated environment. Designed with bullying expert Sabine Coppens from the non-profit organisation Kies Kleur tegen Pesten, the experience used storytelling and cooperative game mechanics to teach recognition, communication and intervention skills. Turning passive bystanders into equipped allies. And it worked: 86% occupancy month one, record launch bookings and a hybrid footprint of 18,208 online players. Creative design, credible expertise and measurable participation make this a live brand activation that didn’t just generate attention, it produced learning moments, behavior intent and a bridge between AXA’s new victim-support policy and real community impact.
- Creative Belgium Awards 2026
- Gold, Brand experience
- Silver, corporate purpose
- Bronze, industry craft
- Bronze, outdoor & print
- Agency: Publicis Groupe Belgium
- Client: Publicis Groupe Belgium
- ACCOUNT: Stefanie Durieux, Amandine Clio, Eline Van Loo
- AGENCY PRODUCER: Daan Feytongs
- ART BUYER: Saartje Goris
- ADVERTISER: Pauline Kinet, Luc Latour
- ART DIRECTOR: Najate El Achari
- ANIMATION: Sacha Lempereur, Christopher Goossens
- CREATIVE: Nina Welch, Najate El Achari
- CREATIVE DIRECTOR: Jonathan d’Oultremont
- CONNECTION PLANNER: Julie Maris, Romaine Dhainaut
- COPYWRITER: Nina Welch, Jack Rees
- DATA ANALYST: Philippe Haine
- DESIGNER: Sacha Lempereur, Christopher Goossens, Bertrand Lefèvre
- DEVELOPER: WildCat, Caracal
- editor: sam dekocker
- MOTION DESIGNER: Sacha Lempereur, Christopher Goossens, Bertrand Lefèvre
- PR: Astrid Mattelaer, Mathias Renaux, Céline Cartilier
- SOUND DESIGN: Tom Garcia Mathias Lewis Saartje Goris
- WEB DESIGNER: Yanis Sabir Caracal
- STRATEGY Yves Van Landeghem Nicolas Vergauwen
