- 14/03/2023
Built To Resist 2023
Mutant set out on a mission to translate Eastpak's timeless motto into a new era. The result is a multichannel campaign that will run across social media, digital channels, in-store and OOH. 'Built to Resist 2023' not only brings to life the Eastpak DNA of positivity and creative self-expression, but also demonstrates and reinforces its most prominent product characteristic: sustainability. Since every Eastpak bag has a 30-year warranty, it is not inconceivable that Eastpak will still be around when humanity explores new territory on Mars.
When you think of Eastpak, you think of fun, brave & venturous. That is why Mutant chose to showcase the product in a challenging and futuristic environment. 'Built to Resist 2023' looks ahead to the future where humanity explores life on Mars. The cinematic film shows a society in which we no longer live on planet Earth, but still fill our leisure time the same way. Our new home makes us long for adventure and revives our youthful energy of exploration and fun.
- Agency: Mutant
- Brand: Eastpak
- Client: Kelly De Block, Florence Blanckaert, Pete Winkworth
- Business director: Maarten De Cuyper
- Creative director: Odin Saillé
- Client director: Innie Tran
- Art director: Usman Abdul
- Design director: Frank Schouwaerts
- Design: Ben Boliau
- Motion design: Bob Van den Audenaerde
- Client manager: Lina Mertens
- Production: BLEUNUIT, Ernest Bouvier, Maky Margaridis
- Production assistant: Nina Perquis
- Directors: Maky Margaridis, Tristan Feres
- Photographer: Louis Lekien
- Production service: 24/7
- Local Producer: Gunther Haase
- Production coordinator: Patrick Klosse
- Production assistant: Jaime Antonio Hernandez Perez
- Location manager: Poppy Ramos, Francisco García Mateo
- Runner: Daniel Cabecera, Alberto Santana
- First director's assistant: Hugo Lebaillif
- First photographer assistant: Elie Carp
- Director of Photography: Cyrille Hubert
- First Camera assistant: Léo Duclos
- Second Camera assistant: Hugo Willocq
- HMC: Poppy Ramos, Desi Make up/Honey wagon
- Stylist: Edem Dossou
- Stylist assistant: Anh Quynh
- Set designer: Maori Thienot
- Gaffer: Hector Garcia
- Electrician: Natan Hernandez, Miguel Angel Crespo
- Key Grip: Patrick Cauderlier
- Grip: Alexandre Cauderlier, Mael Lamberton
- Cast: Christophe Diawaku, Jeff Cokson, Philippine Lecat, Victor Bouhier, Chloé Payen de Lapierre
- Editor: Rémy Monti
- Cleaning/Flame: Julien Mercier
- Color Grading: Arthur Paux
- Sound company: TRGDY Inc.
- Sound composition: Dries Henderickx, Fabian van Doorslaer
- Singer & VO: Jazz Sanusi
- Recording: Siméon Viot, Rémy Monti
