- 15/12/2022
Eurobest 2022
Bullseyes for Belgium
The World Cup was a disappointment, but that doesn’t mean Belgium has forgotten how to win. Exhibit A: the glorious results at Eurobest. For the second time in a row, our advertising scene won two Grand Prix at the European high mass of advertising. FamousGrey did so with ‘Volvo Street Configurator’ in the category creative commerce. ‘Reduce the ride’ by Happiness Brussels was top dog in creative strategy. In total: 2 GP, 3 Gold, 5 Silver, 5 Bronze. Further evidence that our small country has serious cojones and innovative ideas highlighting the big challenges for the even bigger brands. Perhaps our advertising scene is the true golden generation.
Volvo Street Configurator
“This idea changes the way we buy cars”. This quote from an Italian car magazine sums up perfectly what I like so much about this idea, it’s not only a creative idea but also a business idea. And even a technological idea, because it took a lot of testing and machine learning to get all the models, rims and colours right. Because in real life, reflections or dirt doesn’t always make it easy to recognize the colour. The idea goes way beyond advertising and disrupts a traditional market by bridging the gap between offline and online sales. Moreover, this was done for one of the biggest car brands (Volvo) during one of the commercially most important moments in the year (The Brussels Motorshow). So, it might be a brave idea, but surely took a brave client to make it. - Peter Ampe, Creative Director at FamousGrey
- EUROBEST (2022)
- GRAND PRIX, CREATIVE COMMERCE
- GOLD, CREATIVE COMMERCE, Consumer Goods
- GOLD, CREATIVE COMMERCE, Market Disruption
- CANNES LIONS (2022)
- GOLD, CREATIVE COMMERCE
- CREATIVE BELGIUM AWARDS (2022)
- GOLD, DIGITAL
- SILVER, DIRECT
- SILVER, INNOVATIVE
- SILVER, INTEGRATED
- BRONZE, BRAND EXPERIENCE
- AGENCY: FAMOUSGREY
- BRAND: VOLVO CAR BELUX
- CREATIVE DIRECTOR: PETER AMPE, LAURIE LACOURT
- CREATIVE: EVA DE JONCKHEERE, CATHELINE LEROY, YANA GESTELS, ZOÉ DE PRIESTER, YARNE DE SCHRIJVER, LAUREEN DELBAUCHE, SARAH DE PREZ
- CREATIVE TECHNOLOGIST: PAULA HELM, FABIO MAGALHAES (HOGARTH), GABRIELA RUIZ, IVAN CAVALHEIRO, NICOLE CITTON, THIAGO FREDES, LENNON CARDOSO, MAUREEN SOUZA, LUCIANO SOARES, RICARDO KERTESZ
- DIGITAL: JOACHIM FRANÇOIS
- DESIGNER: SACHA LEMPEREUR, PIERRE HUBIN
- DIGITAL STRATEGY: WIES DICKENS
- ADVERTISER/CLIENT: LOLITA SWANET, COLLIN VERMOESEN, EVA LOECKX, JOSHUA VANDEPUT, SARAH STANDAERT
- AGENCY PRODUCER: GAELLE HAESAERT, LISA CUYPERS
- ACCOUNT: OLIVIA NAUDTS, MATTHIAS ROOSE, MAXINE HEYLANDS, KLAARTJE VANMULDERS
- DESKTOP PUBLISHER: FRANCO SCARAMUZZA, FRANCE CLEVES
- DEVELOPER: ARNO VANBIESEN, NELE BOETS
- EDITOR: GILLES DESPLANQUE
- PHOTOGRAPHY: WOUTER VAN VAERENBERGH, MEHDI EL TAGHDOUINI, THOMAS SWITN SWEERTVAEGHER
- PR: DÉBORAH DE KLERCK, ASTRID JACOBS
- PR COMPANY: FAMOUS RELATIONS
- PRODUCTION COMPANY: HOGARTH
- STRATEGY: FLORIS ADRIAENSSENS, WIES DICKENS
- WEBMASTER: STIJN SWINNEN
Reduce The Ride
The ‘Reduce the ride’ initiative for HUSK (a new service by D’ieteren) shows a lot of things at the same time. It shows how a business challenge can be solved with the right creative strategy - moving the government by moving the public - and a lot of guts and commitment. It shows how ‘a creative strategy and strategic creative’ truly is the most efficient economical multiplier. And ultimately, it shows how as business you can do well – land recurrent and steady government income - by doing good – solve Belgium’s most shameful mobility problem. And all of this on a very limited start-up budget. - Geoffrey Hantson, Creative Director at Happiness Brussels
- EUROBEST (2022)
- GRAND PRIX, CREATIVE STRATEGY
- GOLD, CREATIVE STRATEGY, Market Disruption
- SILVER, PR, Consumer Services/B2B
- BRONZE, CREATIVE STRATEGY, Breakthrough on a budget
- BRONZE, PR, Public Affairs/Lobbying
- CANNES LIONS (2022)
- GOLD, CREATIVE B2B
- SILVER, PR
- CREATIVE BELGIUM AWARDS (2022)
- SILVER, CORPORATE PURPOSE
- BRONZE, INNOVATIVE
- AGENCY: HAPPINESS BRUSSELS
- BRAND: D’IETEREN/HUSK
- CREATIVE DIRECTOR: GEOFFREY HANTSON, KATRIEN BOTTEZ
- CREATIVE: ISABEL SNELLEN, MARC RICHARD VANDER HEYDEN
- DESIGNER: DRIES LAUWERS
- ACCOUNT: HANS SMETS, PASCAL KEMAJOU, LUKAS DAS
- CLIENT: JONATHAN GUZY
- AGENCY PRODUCER: ARTHUR DE WACHTER, BART VANDE MAELE
- DIRECTOR: SIMON SCHUURMAN
- DOP: SIMON SCHUURMAN
- EDITOR: SIMON SCHUURMAN
- MOTION DESIGN: REMKE FABER, BART CALLAERTS
- SOUND: STEVEN VAN DER PERRE
- STRATEGY: KAREN CORRIGAN, FRANS CUYPERS