- 17/06/2025
The Last Drop
The Last Drop is an outdoor campaign inspired by real human licking behaviour: when you have the urge to lick up every last drop of ketchup, it has to be Heinz. It was proof of how irrational the love for Heinz is worldwide, appearing in 7 markets.
Besides being hilariously true, the campaign was a perfect add-on to an already iconic concept: ‘It has to be Heinz,’ refreshing it and showing that you don’t need a lot to say a lot.
- creative belgium awards 2025
- gold, outdoor
- cannes lions 2024
- bronze, print & publishing
- agency: publicis groupe belgium & lepub brazil
- BRAND/PRODUCT: Heinz
- ART DIRECTOR: Jonas Marysse Daniel Van den Broucke Steffi Boom
- CREATIVE DIRECTOR: Eduardo Marques Maarten de Maayer
- COPYWRITER: Esther Van Vliet
- PRODUCTION COMPANY: WBORN, TROPICAL FILM
