- 22/06/2026
Shwung Drinks Rebranding
Shwung, a brand of alcohol-free wine alternatives, came to FCKLCK.STUDIO after a forced name change from SOBR. Rather than only designing labels, they tackled a deeper question: how do you sell something that is not wine, as wine? By developing a phonetic naming system and identity rooted in wine conventions, they created a brand that sounds, reads, looks, and behaves like wine, without ever claiming to be it.
- Creative Belgium Awards 2026
- GOLD, Design, Rebranding
- AGENCY: FCKLCK.STUDIO
- Client: Shwung Drinks
- ART DIRECTOR: James Kruger, Marc Ferrer Vives
- COPYWRITER: James Kruger, Aaron Windels
- DIGITAL: Milan Haeck
- GRAPHIC DESIGNER: Jan-Basiel Van Loon, Milan Haeck
- MOTION DESIGNER: Marc Ferrer Vives, Vincent De Boeck
- STRATEGY: James Kruger, Aaron Windels
- WEB DESIGNER: James Kruger, Marc Ferrer Vives, Jan-Basiel Van Loon, Milan Haeck
