- 23/06/2026
RSCA Shirt Release SS25/26
Vanessa Hendrickx, Senior Art Director at AKQA Brussels, President of the Craft jury for the Creative Belgium Awards 2026: This campaign does more than create the look of a football club, it creates a cultural work that extends far beyond the world of sport. There is a genuine artistic vision and a distinctive sense of originality in every execution. From the jersey designs to the music and the visual universe, every element comes together to celebrate the club’s history while reimagining it for a new audience. And when you see the result, you can’t help but become a fan, even if you’re not much of a football fan to begin with.”
The RSCA campaign is a clear example of music as the core creative idea. Built on the iconic 1985 anthem by Grand Jojo, the campaign celebrates 40 years of club legacy by transforming a cultural classic into a contemporary RSCA anthem.The track was remixed which resulted in a more modern sound and production. But faithful to its emotional and original roots. Bridging generations of fans. A music video was created around this new version, which became the campaign’s central asset and was used consistently across all touchpoints. By reinterpreting a beloved anthem, RSCA strengthens its connection to the city and its culture while expanding its audience through a powerful and modern sound and use of music. This campaign demonstrates outstanding craft in the use of music, where heritage and innovation meet to create a unifying, culturally resonant experience
- Creative Belgium Awards 2026
- Gold, Film Craft
- Silver, Audio Craft
- Silver, Film Craft
- Silver, Industry Craft
- Agency: Mosaert
- Client: RSCA
- ACCOUNT: Gaëlle Birbaum
- COLOR GRADING: Julien Alary
- CREATIVE DIRECTOR: Paul Van Haver, Luc Van Haver, Coralie Barbier
- DOP: Carlos Feher
- DIRECTOR: Ben Mege
- EDITOR: Nick Read, Govert Janse
- MUSIC: Paul Van Haver, Luc Van Haver
- PHOTOGRAPHY: Lennert Madou
- POST PRODUCTION: Sofie Favere, Charles De Meyer
- PRODUCTION COMPANY: Caviar
- PRODUCTION COMPANY PRODUCER: Eva Van Riet, Jonas Poeckens, Charles Kinoo, Joel Domingos
- SOUND: Mosaert (Music), Sonhouse (sound design & mix)
