- 24/06/2025
Burger To King
Burger to King is the personification of a campaign that engages the gaming community via social media, mainly TikTok and Twitch. For the first time ever, a brand turned in-game audio commentary into a new media channel. Utilizing a loophole in the FC25 in-game commentary audio update, the newest technology was outsmarted, de-positioning the competition that spent millions of dollars on traditional media sponsorships, with the help of the EA FC gaming community.
- Creative Belgium Awards 2025
- GOLD, Brand Experience
- GOLD, Digital
- SILVER, Brand Experience
- SILVER, Audio
- SILVER, Media
- BRONZE, Digital
- BRONZE, Direct
- Cannes Lions 2025
- GOLD, gaming
- SILVER, audio & radio
- SILVER, gaming
- SILVER, direct
- BRONZE, social & creator
- AGENCY: Happiness Brussels
- CREATIVE: Jarne Eetesonne, Manuel De Vos
- CREATIVE DIRECTOR: Geoffrey Hantson, Frederik Clarysse
- AGENCY PRODUCER: Bart Vande Maele
- COPYWRITER: Margaux Gérard
- GRAPHIC DESIGNER: Dries Lauwers
- MOTION DESIGNER: Remke Faber
- STRATEGY: Karen Corrigan Frans Cuypers
- ACCOUNT: Hans Smets, Barbara Devaux, Nathalie Duchatelet
- CLIENT: Dirk Lammens
