- 22/06/2026
Chopsticks
“Chopsticks” is a story about the quiet language of family love, built on the belief that true affection lives in the small, everyday things we do for one another. To give that emotion the space it deserved, Bubka chose television and committed to 50 seconds on TV and 100 seconds online, a bold choice in a world of ever-shorter attention spans. By prioritising human connection over hard sell, the campaign delivered a 56% increase in sales and proved that authentic storytelling drives both emotional and commercial impact.
- Creative Belgium Awards 2026
- GOLD, FILM & CINEMA
- BRONZE, FILM CRAFT, CASTING & PERFORMANCE
- AGENCY: BUBKA
- CLIENT: Bosto
- ACCOUNT: CARO PEETERS
- ART DIRECTOR: STIJN LECOMTE
- CREATIVE DIRECTOR: BEN VAN ASBROECK
- DIGITAL STRATEGY: TINE TAS
- MUSIC: STUDIO HELSINKI
- STRATEGY: WIM VERMEULEN, INEZ SCHOENAERS
- COPYWRITER: Christophe Vanheygen
- DOP: Kamiel Doens
- DIRECTOR: Rogier Hesp
- PRODUCTION COMPANY: Red Dust
