- 08/03/2023
When a country and its people become ‘unavailable’
Video NL
Louise Cornet, Creative at BBDO: Before the war in Ukraine started, many productions and music videos were shot in the country. Of course, today this would no longer be possible, as many places have been damaged by the conflict. And if we do nothing, millions of victims and dozens of infrastructures are at risk of disappearing. With this in mind, and in collaboration with Rode Kruis-Vlaanderen and Croix-Rouge de Belgique, we decided to remove Ukraine from the music videos that were shot there. We worked with many artists such as Ed Sheeran, Editors, Tame Impala, George Ezra, Years & Years, Twenty One Pilots, Rudimental and Romeo Elvis to transform their music videos and put the victims of the conflict back in the spotlight. After a year of war, the most important thing for us was to make sure that the victims were not forgotten.
Video FR
- Agency: BBDO Belgium
- Brand: Rode Kruis-Vlaanderen, Croix-Rouge de Belgique
- Contact: Sara Jacobi, Linde Woestenborghs, Joachim Deman, Sandrine Devers, Tiziana d’Olne
- CD: Antoinette Ribas, Gregory Ginterdaele, Marc Richard Vanderheyden
- Creative team: Louise Cornet, Loup Delpierre
- Copy NL/UK: Philippe Mertens, Thibault Jacobs
- Head of production: Patricia Van De Kerckhove
- Producers: Eva Segers, Marlies Neudt
- Editors: Neil Skeet, Annelies Carnoy
- Sound engineers: Mathieu Schots, Jeremy Vettorel
- CCO: Pascal Kemajou
- PR: Double Deeds – David Dalemans
- pecial thanks to: Roméo Elvis, Twenty One Pilots, Editors, George Ezra, Rudimental, Ed Sheeran, Years & Years, Tame Impala, Universal Music, Backinthedayz, Warner Chapell, Lelp, Warner, PIAS, Strictly Confidential, Sony, BMG, Kobalt
