- 16/09/2022
It’s OK
In 2018, Oakley launched a new global campaign, the idea was to encourage dialogue between both professional and everyday athletes - connecting them through the real moments of their journey. The campaign celebrates hard work and sacrifice in a light-hearted way. For the original sound track, the aim was to create a powerful, unique song that ultimately illustrates the passion and obsession that characterises these dedicated professional and everyday athletes. The song was recorded with more than 25+ musicians! It's OK attracted more than 33 million online video views, and thanks to the song's popularity, Oakley released it on Spotify.
- Cannes Lions (2019)
- Silver, Film Craft
- Creative Belgium Awards (2019)
- Gold, Film
- D&AD Awards (2019)
- Graphite Pencil, Sound Design & Use of Music
- Yellow Pencil, Cinematography
- Eurobest (2018)
- Gold, Film Craft
- AGENCY: AKQA PARIS
- BRAND: Oakley
- MUSIC: Gregory Caron, Hannes De Maeyer
- CREATIVE DIRECTOR(S): Peter Lund, Nicolai Smith
- DIRECTOR: Michael Lawrence
- AGENCY PRODUCER: Quentin Bernard
- DIRECTOR OF PHOTO: Michael Lawrence
- EDITOR: Nicolas Larrouquere
- POST PRODUCTION: Thomas Cornet
- PRODUCTION COMPANY: Wanda Paris
- PRODUCTION COMPANY PRODUCER: Olivier Dubocage, Romain Cavagnac
