Brave Little Belgium is a content platform curated by Creative Belgium.
We look at Belgium's top work from an international perspective.
'Why is it brave and typically Belgian?'

our mission statement

100 years ago, they called us brave little belgium.
Or 'these little fuckers.' We had our own ideas.
When they asked us to step in line, we peed on their shoes.
Dangerous. But brave.
That typifies us, Belgians.
So let's be proud of our brave ideas. And show them.
By gathering the best work from hellhole and beyond,
we make the rest pee their pants again.
Because the little fuckers are back.

  • 16/09/2022

Great Beer Travels

Belgium is mostly known for its football players, delicious chocolate and, not the least, its beer. And out of all those Belgian beers, Stella Artois is the most iconic. It has traveled far and wide, becoming the reference in beer in more than 180 countries. Wherever Belgians travel, there’s always Stella Artois to remind them of home. So after 12 years without campaigning in Belgium, Stella Artois showcased where it had been hanging out in the meantime. An outdoor campaign showed billboards of Stella Artois in iconic locations and cities from around the globe, making Belgians proud of their beer.

  • creative belgium awards (2020)
  • 2 gold, outdoor
  • AGENCY: TBWA\Belgium
  • BRAND: AB InBev
  • CREATIVE DIRECTOR: Jeroen Bostoen
  • COPYWRITER: Pieter Claeys
  • ART BUYER: Elly Laureys
  • DESIGNER: Sébastien Bontemps, Christophe Liekens
  • ART DIRECTOR: Wouter Pardaens, Roxane Schneider, David Maertens
  • CLIENT CONTACT: Josse Peremans, Rob Goossens, Arnaud Hanset
  • DOP: Patti Secci, Annick Cohen
  • STRATEGY: Kristof Janssens, Wouter Pardaens, Yves van Hacht
  • ACCOUNT: Jochen De Greef, Max Fauconnier, Rosemarijn Bol Raap