Brave Little Belgium is a content platform curated by Creative Belgium.
We look at Belgium's top work from an international perspective.
'Why is it brave and typically Belgian?'

our mission statement

100 years ago, they called us brave little belgium.
Or 'these little fuckers.' We had our own ideas.
When they asked us to step in line, we peed on their shoes.
Dangerous. But brave.
That typifies us, Belgians.
So let's be proud of our brave ideas. And show them.
By gathering the best work from hellhole and beyond,
we make the rest pee their pants again.
Because the little fuckers are back.

  • 15/07/2022

Push to Add Drama

TNT is a high-quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. For the launch of the new American TV channel TNT in Flanders, Belgium, the assignment was to launch a campaign worth talking about. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama". Of course, very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. They called it, “A Dramatic Surprise on a Quiet Square”.

  • Cannes Lions (2012)
  • 5 Gold
  • 2 Silver
  • 1 Bronze
  • Creative Belgium Awards (2013)
  • Grand Prix, Digital
  • Grand Prix, Film
  • Silver, Outdoor
  • Agency: Duval Guillaume
  • Creative Directors: Geoffrey Hantson, Katrien Bottez
  • Art Director: Ad Van Ongeval
  • Copywriter: Dieter De Ridder
  • Film Director: Koen Mortier
  • Film Producers: Eurydice Gysel, Lander Engels, Marc Engels
  • TV Producer: Marc Van Buggenhout
  • Client Service Director: Dimitri Mundorff
  • Client: Malgosia Chapman