- 15/07/2022
Push to Add Drama
TNT is a high-quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. For the launch of the new American TV channel TNT in Flanders, Belgium, the assignment was to launch a campaign worth talking about. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama". Of course, very few would even consider it as most individuals passed it by; however, for the people that did have the courage to press it go a wonderfully fun surprise. They called it, “A Dramatic Surprise on a Quiet Square”.
- Cannes Lions (2012)
- 5 Gold
- 2 Silver
- 1 Bronze
- Creative Belgium Awards (2013)
- Grand Prix, Digital
- Grand Prix, Film
- Silver, Outdoor
- Agency: Duval Guillaume
- BRAND: TNT
- Creative Directors: Geoffrey Hantson, Katrien Bottez
- Art Director: Ad Van Ongeval
- Copywriter: Dieter De Ridder
- Film Director: Koen Mortier
- Film Producers: Eurydice Gysel, Lander Engels, Marc Engels
- TV Producer: Marc Van Buggenhout
- Client Service Director: Dimitri Mundorff
- Client: Malgosia Chapman
