- 19/06/2025
The Remco Reflex
This campaign showcased immediate, strategic action in response to a potential PR crisis. When Belgium’s cycling hero Remco Evenepoel was doored by a bpost employee, the incident could have severely damaged the brand’s reputation.
Instead of staying silent or issuing a standard apology, bpost acted within days, collaborating with Evenepoel to create The Remco Reflex—a proactive initiative to prevent future accidents. The quick execution of 10.000 stickers in bpost vans, 90.000 public orders, and 760.000.000 media impressions turned a reputational threat into a powerful safety movement, proving the impact of fast, purposeful PR.
- CREATIVE BELGIUM AWARDS 2025
- GOLD, PR Real-Time Response
- SILVER, PR Corporate Communication
- SILVER, Corporate Purpose
- SILVER, Outdoor Ambient Small Scale
- SILVER, Media Real-Time Response
- BRONZE, Media Ambient
- BRONZE, Direct Physical Items
- AGENCY: mortierbrigade
- BRAND: bpost
- Creatives: Kato Vochten, Febe Ampe
- Cross Media Designer/DTP: Vito Latorrata
- Website design & development : Who Owns The Zebra
- Partner & CEO: Jens Mortier
- Partner & Executive Creative Director: Joost Berends
- Partner & Brand Design Director: Philippe De Ceuster
- Patner & Strategic Director: Vincent d’Halluin
- Client Services Director: Catherine Hamers
- Account Director: Thomas Vuerinckx
- Account Manager: Hanne Polé
- Traffic planner: Doris De Smet
- Producer: Pauline Walgraeve
- Printproducer: Glaznost
- Client contacts: Karoline Dewinkeler, Greet Casters, Veerle Van Mierlo, Laura Cerrada Crespo
