- 17/07/2024
Keep Hope Alive
Klaartje Galle, CCO of VML Belgium.
Eight years ago, VML Belgium came knocking on Child Focus’ door. As an agency, sure, but especially as parents themselves. Since then, they’ve been helping families during their worst nightmares.
‘Child Focus is not a client like any other. Our bond is too strong, and the subject too special’, says Klaartje Galle, CCO of VML Belgium. ‘During our campaigns, we work closely with people who’ve lost a child, sibling, or family member. That’ll make you think twice before you pitch an idea. You better make sure you’ve done your homework.
‘Also, our relationship is built on trust. It helps that we do more than the campaigns on lost children or child abuse, but also work at less-visible things: re-making websites, taking care of back-end stuff… And the people at Child Focus are a big factor. They don’t lose themselves in micromanagement, which is pretty rare for a client (laughs). These people believe in creativity as a force for change.’
‘For a client like Child Focus, the emotional pay-out of the results is extraordinary. When a child disappears, it’s vital that his or her image be spread as quickly as possible. A few years ago, that was the central point of a campaign. Shortly after that campaign, a missing child was found thanks to that speed of action. That’s when you know why you’re doing what you’re doing.’
- creative belgium awards (2023)
- gold, long term creative brand platform
- AGENCY: VML Belgium
- BRAND/PRODUCT: Child Focus
- ACCOUNT: Pieter Van Schil, Molly Waeytens, Barbara Van Duffel, Emilie van der Meijden, Sofie Laeremans, Charlotte Feremans, Diede Michiels, Carole Steger, Seppe Dogge, Sander Van de Wiele, Stephanie Katic, Hélène Bouillet, Jentina Van Eynde, Claudio Capo, Cedric Joris
- ADVERTISER/CLIENT: Stephan Smets
- AGENCY PRODUCER: Thomas Anthoni, Evelyn Twadrous, Ingeborg Van Hoof, Amélie Van Campen, Caroline Van Ranst, Bruno Dejonghe, Annelies Deneckere
- COPYWRITER: Jelle Raats, Yves Donceel, Lynn Pinsart, Gilles De Bruyere, Jérôme Van Den Broeck, Michel De Schauwer
- CREATIVE: Kate Bellefroid, Jolien Tuyteleers, Han Verschaeren, Tomas Van Loon, Patrick Vermeylen, Tijs Dejonckheere, Olaf Meuleman, Thomas Thysens, Cédric Trefois, Wout Geysen, Catherine Hermans
- CREATIVE DIRECTOR: Kasper Janssens, Arjen Tarras, Manuel Ostyn, Pieter Staes, Kristof Snels, Sam De Volder, Mateusz Mroszczak
- CREATIVE TECHNOLOGIST: Sam Serrien, Olivier Berger, Stijn Janssens
- DESIGNER: Sébastien Greffe, Jeffrey Uten, Max Heirbaut, Christophe De Pelsmaeker, Jorg Meyer, Tom Kruijzen, Kenny Smet, Dorien Wendelen, Nathalie Wlostowski, Sarah Herlant, Inge Vanhees, Lotte Neirynck
- DESKTOP PUBLISHER: Theo Hagtingius, Jan-Bart Debruyne, Anja Van den Broeck
- DEVELOPER: Bram Verdyck, Veerle Struyf, Jill Van Reeth, Sven Lemmens
- DIRECTOR: Stefan De Haes
- MOTION DESIGNER: Bert Beckers, Sofie Luyckx, Tom Kruijzen, Andreas De Ridder, Christoph Boost, Filip Walgraef, Mikael Naudet
- PRODUCTION COMPANY: Studio Helsinki, AKA De Mensen, Static Films, ADULT, Finn, Vice, Creative Conspiracy, The Blackbox.org
- PRODUCTION COMPANY PRODUCER: Thomas Anthoni, Evelyn Twadrous, Ingeborg Van Hoof, Amélie Van Campen, Caroline Van Ranst, Bruno Dejonghe, Annelies Deneckere
- SOCIAL MEDIA: Margot Bracke, Chloé Van Elsen, Geerlinde Pevenage
- SOUND: Menno Van Riet Mathias Lewis Eli Sundermann
- STRATEGY: Jef Pelkmans, Gaëlle Maes, Alexander Kolenberg, Julie Bogaerts, Toon Diependaele, Katleen De Vlieger, Jef Raeman, Tallita Ortiz de la Torre
- UX DESIGNER: Krisje Verbert
