Brave Little Belgium is a content platform curated by Creative Belgium.
We look at Belgium's top work from an international perspective.
'Why is it brave and typically Belgian?'

our mission statement

100 years ago, they called us brave little belgium.
Or 'these little fuckers.' We had our own ideas.
When they asked us to step in line, we peed on their shoes.
Dangerous. But brave.
That typifies us, Belgians.
So let's be proud of our brave ideas. And show them.
By gathering the best work from hellhole and beyond,
we make the rest pee their pants again.
Because the little fuckers are back.

  • 20/06/2023

Beautiful Bins


Morgane Choppinet, Copywriter at mortierbrigade, Jury Member of the Creative Belgium Awards 2023:

"A client as huge as McDonald's that is brave enough to use their Giant, sorry, Big outdoor platform not to sell burgers but to spread awareness and promote something good in society - how can you not applaud this. So clever that they really asked the exact same photographer they usually use for their burger advertising. A very simple message, with creative depth. But understandable for everyone. I'm lovin' it."

  • Creative Belgium Awards (2022)
  • Grand Prix, Outdoor
  • Silver, Outdoor
  • Bronze, Outdoor
  • Bronze, Corporate Purpose & Social Responsibility
  • Agency: TBWA\Belgium
  • Brand: McDonald’s®
  • Creative Director: Jeroen Bostoen, Jeremie Goldwasser
  • Art Director: Greg van Buggenhout
  • Copywriter: Olaf Meuleman, Pieter Claeys
  • DESIGNER: Sébastien Bontemps
  • Account: Elien Onclinx, Lore Boghmans, Geert Potargent, Bénédicte Ernst
  • Client: Philipp Wachholz, Isabelle Verdeyen, Karen Schellekens
  • EDITOR: Xavier Pouleur, Nabil El Hajjouti
  • PHOTOGRAPHY: Studio Wauters
  • AGENCY PRODUCER: Mieke Vandewalle
  • ART BUYER: Elly Laureys, Polly Seynaeve
  • CONNECTION PLANNER: Jolien Van Heyste
  • DESKTOP PUBLISHER: Karol Cepowicz, Marianne Gualtieri
  • DIGITAL: Philippe Hulhoven, Laura Paulus, Jaimy Vanaken, Koen Corneillie
  • POST PRODUCTION: Geneviève Paindaveine, Elien De Brouwer
  • PR: Quentin Glodé, Laure Miquel-Jean
  • RETOUCHER: Bert Machielsen (Livingroom)
  • SOCIAL MEDIA: Ellen Stoffels, Nadine Claes, Manu De Wit
  • STRATEGY: Helena Gheeraert, Louise Marinus