- 17/07/2024
15 Years of Messages from ’Parents of Road Victims’
Karen Corrigan, Co-Founder & CEO of Happiness Anywhere
This pair has been together since the early beginning. Parents of Road Victims is one of Happiness’ very first clients. And this is way more than a professional relationship. It’s a personal one as well. Karen Corrigan, CEO and co-founder of this agency, knows what she’s talking about. She lost her brother and two cousins in a car crash.
‘This collaboration gave me a way to convert my sadness and sorrow into positive action’, Karen says. ‘This association was founded by 10 parents who lost a child in a road accident. They were hard-working and of crucial importance, but unknown to the government or families of victims. Today, Parents of Road Victims is the reference in Belgium and even Europe as a lobby for changing traffic laws. That comes down to their immeasurable dedication, but our campaigns gave them that seat at the table. It’s difficult to explain how proud that makes me.’
‘We’ve been together for many years now. It’s like running a marathon consisting of sprints. The message remains the same: safer roads for everyone. But as time passes, the specific issues evolve. And this will never change. I hope we can continue to put the spotlight on them for a very long time.’
- creative belgium awards (2023)
- gold, long term creative brand platform
- AGENCY: Happiness Brussels
- BRAND: OVK / PEVR
- ACCOUNT: Hans Smets, Raphaël Naudts
- ADVERTISER/CLIENT: An Vandeborne
- AGENCY PRODUCER: Bart Vande Maele, Arthur De Wachter
- CREATIVE DIRECTOR: Geoffrey Hantson, Katrien Bottez, Philippe Fass, Frederik Clarysse
- DESIGNER: Dries Lauwers, Lore Snauwaert, Emilie Wauthelet, Loïc Lenoble
- EDITOR: Simon Schuurman, Remke Faber
- MUSIC: Jaan Hantson
- PRODUCTION COMPANY: BLISS
- SOUND DESIGN: Jaan Hantson
- STRATEGY: Karen Corrigan
